Thatâ€™s the way the cookie crumbles.
Oreoâ€™s attempt to set a Guinness World Record for Facebook â€œlikesâ€ appears to have been in vain now that Lil Wayne has weighed in. The rap star tapped his 20 million Facebook fans to challenge Oreoâ€™s attempt this afternoon and within an hour got close to 200,000 â€œlikes,â€ trouncing Oreoâ€™s 56,615 at the same time.
Since Lil Wayne started his attempt at least four hours later than Oreo, he has the time advantage, too. Itâ€™s unclear, however, if Lil Wayne needed to register with the Guinness people before the event, as the Oreo team had. Reps from Guinness could not be reached for comment and a Kraft rep declined to comment.
Meanwhile, Mazy Kazerooni, Lil Wayneâ€™s digital manager, says that the idea was to show the starâ€™s social media prowess. â€œI want people to think â€˜Bieber, Gaga and Lil Wayne.â€™ The traffic we do is ridiculous and no one really knows,â€ Kazerooni says.