Reading Is Healthy

Eventful created its first Demand it! competition for a book. The competition is in support of THE END OF ILLNESS by David B. Agus, MD. With the release of THE END OF ILLNESS, the Demand it! platform will be used for the first time to empower consumers to redefine how they view their own health. Pretty exciting stuff!

The competition began on January 17th when consumers could “Demand the End of Illness” by visiting the custom-built landing page. All participants receive exclusive content from Dr. Agus, an excerpt from the book, video content and a virtual educational session with Dr. Agus himself. Participants can share the campaign experience and its content across their social graphs with seamless integration to Facebook and Twitter so their friends and family can benefit from Dr. Agus’ groundbreaking approach.

Dr. David Agus is one of the world’s leading cancer researchers and practitioners. He is professor of medicine and engineering at the Keck School of Medicine of the University of Southern California and the USC Viterbi School of Engineering and heads USC Norris Westside Cancer Center and the Center for Applied Molecular Medicine. In THE END OF ILLNESS he envisions a future in which health care, driven by technological breakthroughs, is about disease prevention, individualized medicine, and treating the body as a whole system rather than treating specific ailments and symptoms.

“THE END OF ILLNESS is Dr. Agus’s call to action to apply technology and innovation to health care in order to redefine it for the future,” says Martha K. Levin, Executive Vice President and Publisher of Free Press – the publisher of the book. “We felt the marketing for the book should be similarly forward-looking and innovative, and have found a great partner in Eventful to help us accomplish that.”

“We’re honored to be working with Free Press to offer the Eventful community exclusive access to THE END OF ILLNESS groundbreaking content and Dr. Agus’s practical advice,” said Eventful’s CEO Jordan Glazier. “Eventful Demand it! is fundamental to music and motion picture social media strategy. Eventful is thrilled that Free Press and Dr. Agus share our vision of creating new communities by offering and sharing exclusive experiences using social media in the literary space.”