Curry quashes ‘Sneaker Wars’ controversy with KD

Stephen Curry and Kevin Durant won't let some sneaker endorsements tear the Golden State Warriors apart.

Curry quashed any concerns of a rift between himself and Durant by sharing an Instagram post that made fun of the "sneaker war" between the two superstars.

Why so serious?!? #sneakerwars

A post shared by Wardell Curry (@stephencurry30) on

Durant, a major Nike client, made headlines when he casually let slip during an appearance on the Bill Simmons Podcast that "nobody wants to play in Under Armour."

Curry, who is UA's biggest basketball backer by far, strongly refuted Durant's claim, but also assured that their dispute wouldn't disrupt the Warriors' locker room.

The two eventually worked out their disagreements by having a conversation in the offseason, which promptly brought an end to the controversy.

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NBA | theScore

Adidas surpasses Jordan brand for 2nd-most popular sneaker in America

Move aside, Jumpman, because Americans are enamored with another sneaker company now.

With Nike still on top of the shoe world by a wide margin, Adidas has now passed the Jordan brand as the second-most popular sneaker in the United States, according to ESPN’s Darren Rovell.

Adidas owned 11.3 percent of the market share in the country from January through August of this year, which is a significant jump from the 6.6 percent it had over the same stretch one year prior.

“I’ve never seen a brand in the sneaker industry grow this fast,” said NPD sports industry analyst Matt Powell.

Jordan brand rose ever so slightly from 9.4 to 9.5 percent. Nike, on the other hand, continues its dominance at 37 percent, although that is a slight dip from its previous 39 percent.

In fact, Adidas' shares have jumped 31.3 percent over the last year. In comparison, Nike's are down three percent.

James Harden, Joel Embiid, Andrew Wiggins, Damian Lillard, and Brandon Ingram are just some of NBA’s top players associated with Adidas.

Copyright © 2017 Score Media Ventures Inc. All rights reserved. Certain content reproduced under license.

NBA | theScore

LaVar Ball Is Releasing His Own Sneaker, Plans To Charge $1,500

Get ready. Lavar Ball is planning to release his own sneaker with a price tag of $ 1,500 dollars. Yes $ 1,500.

During a recent Instagram live Q&A session the boisterous businessman was asked if there were any plans to drop his own Big Baller Brand shoe. Of course, LaVar did not disappoint with his answer.

He broke the news that his sneaker, called the “The LaVar-iccis”, is in the works. “I just don’t know when I’m coming out with it yet. ‘The LaVar-iccis!’ Holler at your boy! But I will give you a tip. Make sure you save your money because they’re gonna be $ 1,500 or more. Cause I’m gonna design them and they’re gonna be fly. My bad—they’re gonna be baller-ized,” Ball explained.

Earlier this year, the former dual athlete made headlines when reports alleged he turned down million dollar endorsement deals from Nike, adidas and Under Armour for his son Alonzo Ball. In turn, he launched his own footwear company Big Baller Brand and released the design challenged ZO2s.

While he has proven himself to be a master troll, LaVar seems to be very serious with the talk of his signature shoe. Let’s hope he is able to put something semi decent together for that price tag or Twitter is sure to have his head on a platter.

Footage of the Instagram Live below, if you care.

Photo: WENN.com

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J.Crew & New Balance Partner For Camo 997 Sneaker [Photos]

National clothing brands want their their slice of the streetwear pie, too. J.Crew is partnering with New Balance for a Camo 997 sneaker.

As part of their second collaboration with the footwear brand, the New Balance Camo 997 features a military inspired design that is slicker than most.

Staying true to the original silhouette, this release flaunts a green olive colorway that is used throughout the upper. The white midsole and lining gives this shoe a nice touch of contrast. Additionally, the perforated vamp pairs perfectly with the laces.

The theme is also captured on the product packaging. An almost BAPE like camouflage adorns the sneaker box with a dark orange stripe where both brand logos live.

The J.Crew New Balance Camo 997 sneaker retails for a cool $ 210.00. You can peep additional photos on the flip.

Via Hype Beast

Photos: J.Crew

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Kanye West Drops Pre-Sale For Yeezy Boost Wave Runner 700 Sneaker

Kanye West has been seen sporting a pair of thick-soled running shoes in recent times, and now the sneakers are aimed for release to the public. Yeezy Supply published a link for a pre-sale for the Yeezy Boost Wave Runner 700 sneaker, which has already sold out.

Sole Collector reports:

Today, Yeezy Supply launched a surprise wave of new Calabasas product, including the Yeezy Wave Runner 700.

Worn by Kanye West in recent months, the chunky runner debuts in grey and black, with green and orange accents, neon laces and an off-white midsole. The interesting revelation here is that the shoe is actually equipped with hidden Boost technology.

Though the runners won’t ship until Nov. 1, pre-orders are being taken now at yeezy.supply for $ 300.

As is custom for the sneaker collection community, the resell market is already marking up the price for select sizes of the runner by at least twice the retail amount. The sneaker will ship to buyers on November 1 according to the outlet.

Photo: Yeezy Supply

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LeBron James Producing Comedy Series About Sneaker Culture For HBO

Sorry Cleveland, but it seems more and more likely that LeBron James is LA bound come next summer. The latest clue comes out of tinseltown where LeBron is going to be producing his new HBO project which centers around two friends who own an up and coming sneaker store in Los Angeles.

The half-hour single-camera comedy about the insanity that surrounds the sneaker culture phenomenon that’s taken over the world seems to be filling a part of the culture that’s yet to be explored by a television series. If done right, it should be a smash. And with LeBron’s Nike connect who knows what kind of original sneakers and designs will make their debut in this series. Don’t expect Big Baller Brand or Kyrie’s to get any shine though.

Though the project has yet to be named according to Highsnobiety the series is going to be written by Shawn Wines (High Maintenance) and Lemon Andersen (She’s Gotta Have It).

No word on when a pilot might air but best believe sneakerheads around the world will be glued to their tubes and tablets when it does indeed debut.

Photo: WENN.com

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